Product differentiation
Since the USGA limitation on dimension, volume, CT, and MOI, most golf club manufacturers were trying to achieve differentiation in drivers either lowering the center of gravity to increase launch angle or by offering clubs with adjustable features.
Nike Golf, Callaway Golf, Nickent Golf, and Nicklaus Golf had introduced drivers using square or other geometric shapes to
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo
Maintenance management, Reporting the content after caring, Claim control
1-2. Core compentence
(1) Certification System
CESCO is the first company which run in accordance with ISO9001·2000 which is the internationally recognised standard for the quality management of business. It makes standardization of system, computerized every database, enhancing work efficiency and quality, providing
Using B737 model only
To supplier, they can have strong relationship which can help for buying or other business negociations.
To reduce maintenance cost and training cost.
They can have high information about B737 and can use it efficiently through the experiment.
Using secondary airport
Using hub airport is very expensive and spend more time to wait.
So Southwest airl