통한 차별화된 상품 마케팅 전략으로 DKNY, DIESEL, Teva, Simple, JIMRICKEY, Cushe, Bobbi Burns 등의 유명 브랜드를 국내 독점으로 공급하고 있으며, 고객들의 쇼핑편의를 위하여 전국 주요 상권에 Road-shop을 비롯하여 Lotte-mart, E-mart 등 주요 대형 할인매장에 입점하여 신발쇼핑에 편의성을 제공하고 있다.
Hyun-jung was appointed as a new model to target the Asian market
3-3. 4P Strategy
2) Place
(2) When they began entering chinese market, they operated 'test shop' to understand the market situation.
(3) As a result, they knew they should enter department stores or shopping centers than roadshops. Because Chinese women prefer shopping at the department store or shopping centers.
Recommendation
Based on our analysis about the problem which The Face Shop is facing, we think that The Face Shop needs two things to maintain its competitiveness; improving the communications with customers and forming a firm brand image. By doing these things, The Face Shop can appeal to its target customers so that it can be a true market leader.
First thing which The Face Shop should do is
shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
Until late 1990, luxury goods consumers aged 40~50 in average. However, recent studies showed main luxury goods consumers were in the 30’s, consuming 36.7% of the total market. The 40’s consumed 25.8% and 50’s consumed 21.9%. Moreover,