behavior and satisfaction of consumers, we had a survey method.
Finally, through these study process, we would offer the way Hite beer could retake top of beer market again.
Ⅲ. Basic Framework
This study consists of total 4 chapters and the main contents of each chapter goes as follows:
Chapter one is introduction, suggesting background of study which shows problems of Hite beer.
Part A.
The company of our choice is Lotte Department Store. It is the biggest department store branch in South Korea. Established on November 15th, 1979, by Lotte Shopping Corporation, Lotte Department opened its first shopping center in Jung-gu, Seoul, on December 17th of the same year. It is now the head office of Lotte Department Store. Since opening its first store, Lotte has gradually incr
Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
*The Constructivist ViewIn this view, perception is a kind of representation of the world that builds up as the infant constructs an image of its experiences. *The Ecological ViewAccording to the ecological view, perception has the functional purposes of bringing the organism into contact with the environment and increasing its adaptation.
*Visual acuity and color
The infant’s perceptio
2) 암페타민
(마황) (ice (메스암페타민)) (snow)
(1) 역사
- 기원; 수세기 동안 중국인들은 ma huang이라고 부르는 Herb에서 의료용 차를 만들었는 데 이 식물 속의 활성 성분을 ephedrine이라고 하며 천식환자의 기관지 확장용으로 쓰임.
- 미국인의 발견; 1924년 Ko Kuei Chen and C. F.