Framing is
-A way of communicating the shapes meaning
-Selective highlighting of
facts and events
-Ignored in traditional
leadership studies
“THE FOCUS IS LEADER AS
COMMUNICATER”
Economic development excluded democracy
-새마을 movements:
-Highway
‘Living area for one day’
-Vietnam war:
The breakthrough of the
Noelle-Neumann(1974), Communication scholar in Germ- any, presented this theory which is one of the powerful effects theories about mass communication effect
Mass media spread certain contents to people and are powerful to make them dominant public opinion
She analyzed the meaning of public opinion and character of individuals in society.
Period [A] (~4/29) : Before the report of ‘PD수
that has been pushed since Roh Mu-hyun administration. In an effort to do so, in 2003, then government and the ruling party proposed a capital-relocation plan. However, right after that, it became exceedingly controversial. Next year, the Constitutional Court ruled the capital-relocation plan unconstitutional. And then the ruling and opposition party reached an agreement to the plan in 2005.
The most recent ‘fumble’ by the MB administration had been the sinking of the Korean navy ship “Cheonan,” and we had recently learned in class about the rally effect in the media in times of national crisis.We noticed a rift dividing the news tone of Korea’s major traditional news providers, well-known for their conservative, hence government-friendly tendencies, and public opinion as w
Administration has divided the Type of Senior Employment Project into Public sector and Private sector, according to Information of Senior Health & Welfare Project established in 2010. Standards to distinguish between Public sector and Private sector have the following characteristics. First, in the public sector, every job should meet demands of the era and strategy must strongly have social ava