During this semester, we are taught about many theories of Consumer Behavior.
These theories not exist in just text book, but can be applied to actual marketing.
So we summarize what marketers think important things that we guess.
Anchoring and Adjustment is important role of marketers.
First, Anchoring is to sum up“initial value”
Individuals will first anchor the judgment based on som
role being the balancer of this region. And from this role, they wanted to achieve following things.
First, America thought Northeast Asia will be cheek by jowl with them more and more because this region is rising as the center of International policy-economy, and they have continued the strategy of forward deployment for their national interest under the recognition. On the basis of this, th
role and the work I do 86.9
Benefits 84.4
Workplace culture 83.4
Company values 82.6
Work/Life balance 82.0
Learning and development 80.2
Pay, benefits and recognition
While the workers were very satisfied with existing benefits, they felt there should be more incentives/rewards for achieving goals. The employees expressed strong interest in the company’s health and well being programs.
My Mom's store(2)
Mom and I bought flowers from a lady.
Mom: I got the flowers and something else.
I: Mom, what's that?
Mom: I also got her love.
∙Are there any words you don't know?
∙Who are in the story?
∙What did Mom buy?
∙Mom said she got the flowers and something else. What was that?
∙Now, let me tell you this story again. Look at me and listen care
Ⅰ-1.싱가폴 항공 연혁
1947년 5월 민간자본으로 설립한 말라야항공에서 출발, 1963년 말레이시아연방 성립과 함께 말레이시아 항공으로 개편하였다. 1965년 싱가포르 독립과 함께 말레이시아, 싱가포르 양국 정부가 공동으로 경영하는 말레이시아싱가포르항공(MSA)으로 재출발하였다.
1972년 10월 현재