Revitalization'
In 2005 and 2007, the new marketing ‘Brand Revitalization' appeared. Gas WhalMyungSu had not only loyal middle-aged and old-aged consumer but also old image because it had long history over 100 years. In order to change this old image, the company made two ads; one was executed in 2005, model was Kim Dongwan and another was executed in 2007, model was Lee Yunji. In these two ad
Something New’ 창출을 통한 Brand Renewal
여성의 음주 증가
소비의 주체로서,음주문화의 주체로서 부상함
기존의 수입맥주 시장 또는 소비주체로서 남성의
권유로 술을 소비하는 시대에서 여성자신이 주체가된
음주 문화의 형성과 여성의 구매권 강화
여성과 함께하는 술자리,여성의 단독 술자리에서
-참이슬
Nowadays 참이슬 is major alcohol beverage in Korea. Also 참이슬 is major product which generates revenue in Jinro company. 참이슬 has new domestic sales record.
-참이슬 Fresh
참이슬 Fresh is similar to 참이슬. However Fresh is lower alcohol degree than 참이슬. They use the method which refines natural bamboo charcoal, the BCA method of construction, and the Marr
campaign : 10%
Focus on advertisements using lots of famous celebrities such as 비, 크래지콰이, 한예슬, 현영
Nowadays, Pizza Huts focuses on both TV and newspaper advertisements by using
global celebrity, 비
④Digital Signage
No Boring to wait but exciting to enjoy!
Full of interest ;like digital camera that can take a picture directly printed, and send it to
Ⅰ. Introduction of Dr. You
Dr. You series are developed by Taewoo You(Seoul Univ. Family Medical Department). They are Orion's pastries that removed bad ingredients and added good ingredients for Korean. After Analyzing other products' ingredients, he is emphasizing ‘3無’ which is no MSG(L-monosodium glutamate), artificial dye and artificial preservatives. In addition, Bad ingredients(n