1. DMB as the Disrupting Technology
1.Changes in the trend of media industry
Media consumption patterns are slowly but steadily changing the digital home, and wireless connectivity enables similar changes outside the home. Disruptive technologies liberalized content release windows, regulatory changes, and a myriad of factors could dramatically change current trend lines of the customers.
Ⅰ. 개요
기존의 경제에서 진입장벽, 경쟁력 요인이었던 유통/판매망의 중요성이 인터넷과 전자상거래과 더불어 상대적으로 감소되면서 유통/판매망 구축을 위한 막대한 고정비용이 절감될 수 있다. 이에 따라, 시장독점 가능성이 작아지고 따라서 진입장벽도 낮아지게 된다. 그러나 기술적인 진입
innovative products, and 1981-1990 were growth years. In 1981, the firm launched MDF-1&2, 8 bit learning kit and 8 bit home computer, and it is greatly success and firstly exploited into global market, UK, Germany, Hongkong and Singapore. In 1983, Acer was pioneering developer of PC-compatible with its XT/PC, and in 1984 switched to production of IBM compatible PCs which used the same microproces
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m