Exchange,
2011; KM, 2011; Hankyung, 2011; 2012; Fortune Korea, 2012; Etnews, 2012; Economist, 2014;
Sedaily, 2013; 2014; Hankyoreh, 2014; MK Weekly, 2019). Above all, we conducted more than
twenty interviews with the Chairman Lee Han-Gu, an entrepreneur, who created this world
leading company from scratch, now facing this succession epic.
A BUSINESSMAN EQUIPPED WITH CHALLENGE AND INNOVATION
Chair
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Seller
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*
Collection
Shipping
Document
L/C copy
Invoice
Packing list
Bill of lading(Negotable)
Inspection of certificate
Certificate of origin
Bill of exchange
L/C Advice
Shipment
L/C Sending
L/C Amount
Tranfer
L/C Amount Acceptance
Nego
Seller
Buyer
Advising (Nego)
Bank
Opening
Bank
Reimburse
Bank
L/C
open
Cash Deposit (L/C Amount)
Real Estate Deposit
Payment
=Bill of lading
Request Payment
*
Exchange 등의 다양한 방법들을 이용하여 자신의 타겟층을 찾아 적절한 메시지를 노출시켜 방문자들을 유인하여 홍보하는 전략을 웹 프로모션이라고 말할 수 있다.
웹 프로모션은 단지 자신의 사이트를 알린다는 것을 넘어서 기업의 입장에서는 상품이나 서비스 판매증대를 꾀할 수 있으며, 다양한 방
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt