searches was to find out the inner motivations on using SNS generally, as well as the reasons for using the specific SNS. We also tried to find out what they liked and disliked about Cyworld in the past.
The schema was focused on finding out the important attributes of Facebook and Cyworld and how the each attribute is related with each other. Laddering interview, we used it so we could better
communicate with others
Minimizes costs (saves your money)
Distant interaction between people with common interest
Keeping in touch with friends
More efficient way to explain Privacy Policies of SNS
30% of college users of Facebook do not know
that they can manage who can search for their profile
18% of them do not know that they can control
who can access their profile page*
search
These customers show a propensity to consume that is based on a plan and search. They tend to consider product’s quality more important than the brand name. Also, as customers’ preference on brand becomes more diverse, making products’ image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purcha
4. Changes in Cyworld
Since the fourth of June in 2010, Cyworld has provided new service 'Fan' , similar to 'Follower' of Twitter, which enables users to easily make a relationship with the celebrities or users they are interested in. Also, it has added new feature called '모아보기‘ that collects every renewed information and show them at once. However, Cyworld merely has tried to imitate
of university student is using Twitter.
From people who is not using Twitter, 43.8% said reason why they are not using it was because they don’t know how to use it.
From people who said yes
30.6% to keep relationship with people.
30.1% gathering more useful information.
16.7% because others said it is getting popular
11.6% being curious.
11.1% to have network with famous people.