사람들은 SNS를 이용하여 자신이 얻은 정보를 지인들에게 공유하고, 자신 또한 자신이 얻고자 하는 정보를 SNS를 통하여 얻는 구나.
개인간 의견공유와 정보공유의 목적이 각각 84.5와 83.8의 수치에 이름
단순한 정보수집이 아닌 정보커뮤니케이션으로 SNS를 이용하는 소비자 행태를 보여줌
“티몬에
People use Korean SNS system to make friends
Easy to Communicate b/w their group
Usually divide into the group that have same interests
Get to know the celebrity life and advertising
SNS..
People + People
Sharing Information
Managing the Relationship
Expressing Themselves
Advertising
Marketing Method
Core Business Market
Blue chip in Online Networking
ntroduction
Communication Management : A change in management paradigm
SNS is a platform to build social networks or social relations among people who share interests, activities, backgrounds, or real life connections.
New Trends of Enterprise SNS
Enterprise SNS Market is
still at an early stage.
Positive perception of SNS already has been high overseas.
Analysis using Po
SNS(Social Networking Service)
(온라인) 인맥 구축 서비스
인맥을 통한 네트워크 형성을 지원
개인의 일상사나 관심사를 공유/소통시켜주는 서비스
SNS의 배경-Web2.0
2000년 초 닷컴 버블이 붕괴되면서 생겨난
웹 트렌드
버블 이후 살아남은 인터넷 업체들의 서비스들의
새로운 흐름과 특징, 기술
1. Introduction
In recent years, as a social networking service(SNS)such as Twitterand Facebook emerges one ofthe fast growing areas, communication has become the conversation issue among companies. A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections (Wikipedia).