1. SPABRAND - Concept
SPA(Specialty store retailer of Private label Apparel-제조소매업)
: 한 업체가 제품을 기획하고 생산과 판매에 이르는 모든 과정을 일체화해 운영하는 매장
1. SPABRAND - 특징
혁신 & 트렌드 지향
소비자 중심 전략
리드타임 단축
글로벌화 지향
유연한 기업조직
Executive Summary
SPAbrand is Specialty retailer of Private label Apparel. "SPA" is a clothing retail strategy that is commonly known for its efficient and reasonable price labeling, quick trends adoptability, and well known world-wide branches. Manufacturer is main body of decision making because he/she manages everything from manufacturing to circulating. Trough vertical integration of pl
SPA
제조 소매업: Specialty Retailer's Store of Private Label Apparel)
의류업체가 소비자 욕구 파악 후, 제품을 기획,생산,유통까지 운영
통상 다른 의류가 소요되는 시간을 보름 이내로 단축시킴
미국 브랜드 GAP 에서 파생. 전문점, 자사상표, 의류 의미 합성어
대표브랜드 GAP, ZARA, H&M, UNIQLO, WHO.A.U, Codes
SPA system
SPA(Speciality store retailer of private apparel) : SPA means to provide products to customers by reasonable price through innovative system from design and plan to sale, distribution and produce.
SPAbrands have these following strong points.
1) A company can manage all the process of planning, producing and even distributing.
2) Through 1, they can cut down their production cos