Executive Summary
SPAbrand is Specialty retailer of Private label Apparel. "SPA" is a clothing retail strategy that is commonly known for its efficient and reasonable price labeling, quick trends adoptability, and well known world-wide branches. Manufacturer is main body of decision making because he/she manages everything from manufacturing to circulating. Trough vertical integration of pl
SPAbrands in the world market. In the domestic market, Shimamura, a famous clothing brand in Japan has not entered the Korean market yet. And also TopShop from UK can be a potential entrant as well.
Substitutes:
Substitutes for UNIQLO would be the other competitors within the SPA market. If the consumers do not want to go to UNIQLO for personal reasons, they can visit H&M, ZARA,
SPA system
SPA(Speciality store retailer of private apparel) : SPA means to provide products to customers by reasonable price through innovative system from design and plan to sale, distribution and produce.
SPAbrands have these following strong points.
1) A company can manage all the process of planning, producing and even distributing.
2) Through 1, they can cut down their production cos
clothbrand.
Second, when customer enter the jjimjil bang, they take some money and cell phone. But, People who take a money and other product suffer much inconvenience. So, we have cell phone charging service and a strongroom.
Third, we have skin care shop and nail shop. So, women can enjoy a spa and other beauty care. Our jjimjilbang is a one stop shop for all your needs.
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PART #1 SPA CONCEPT
The clothing became the way
of expressing oneself and personality
which used to be a way of protecting oneself
in the past.
What is SPA?
: Professional retailer which sells one’s brand product
from manufacturing to processing
It is a business model
which is comparable to the mass produced high-quality products in worldwide.
It is called “