prices in an attempt to capture more of the market.
조작 : 시장을 장악하기 위해 가격을 낮춤으로써 카르텔(기업연합)의 협정을 어기는 것
55. Circular flow of income : The idea that the expenditures of one group are income for other groups. The income is then spent to create income for still other groups.
수입의 순환 : 한 그룹의 지출은 다른 그룹
Price
① Middle and low price
They establish price 1000 to 16000 won. But they intended to promote low price policy that makes the average of price about 3,000~4,000 won. This price is possible because they reduced the cost of the product and cut down distribution channel.
By keep advertising the concept of naturalism, they tried to increase their brand image and power and it worked successfu
cost a total of $2,300.
By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company.
of the company for the future. DHIC has expertise in sea water desalting industry with almost 40% of global market shares. However, the portion of water business is small comparing with other divisions. So DHIC needs to reinforce the water division. Under these backgrounds, we are going to propose a strategy that guides DHIC to reach out to new markets with improving service capability.