and rhinitis.” Especially one of her children always scratches himself because of Atopy. After using the service, she feels better and her child suffers less atopy. She also said “Actually I was concerned about the expensive cost at first but I used it because I thought the health is the first. I’m satisfied now.” She used the service again when she moved to the new apartment not to suffe
and promotion to gain like that customers.
The External Environment
Competition
Tofu `s competition product is a Soy Day in Pulmuone company. Even thought, Market share of the packed tofu is lower than Pulmuone, Tofu came out earlier than Soy Day. Therefore, Tofu’s recognition is higher than Soy Day. In addition, customer evaluate that Tofu is tastier. Thus, Tofu is more competitive in
and safety, quick and gracious service, politeness, room rate, recreation facilities, special care from employees
Callan 1994 Location and image, price and value, competitiveness, accessibility, safety, extra service functions, physical service, leisure facilities, understanding of guests
Haywood 1998 Provision of high quality service and product, recognition of guest preferences, offers excite
And when medical cost is big, it is a burden on people.
So insurance exist as way to guarantee living healthy.
However, now Korean health insurance face with a crisis.
Our health insurance premium is low, so expenditure of medical cost is continually increased without patient and doctor's recognition about medical cost.
However because of members of insurance against increasing insurance prem
and the European Union which has developed their own accreditation standards such as BDIH, COSMEO BIO and ECO-CERT, using the percentage and type of natural ingredients as a criteria. This has made parents skeptical about the safety and effectiveness of existing products. Parents are worried about what they use on their children. They are extremely concerned about their children’s health, but l