2. Indian consumer
The reason why Tata Nano has been successful is that they are quick to respond to the growing needs ofconsumers and release innovative goods. Comparing to India's motorcycles which price level is about 0.3~0.5 lakh, the Nano is only about 1lakh which can attract the interest of the Indian consumers. Finally, the emergence of Nano had caused a great deal of fluctuation in I
Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image. They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.
In fact, the pursuit of beauty and he
◉Guiding Principles
" these set out what guides our decision making "
⦁Safety, Health and Environment First – never to compromise on the health and safety of our customers and our people, and to manage responsibly the impact that our business has on the environment.
⦁Delivering for Clients and Consumers – to earn the continued loyalty of our customers by consis
of the market segment are unclear.
The reason why people with relatively low income still yearn to purchase luxury cars is because premium products are directly linked to the images that consumers wish to pursue. The brand of their cars enunciates the state of their wealth, social status and lifestyle choice. Therefore, instead of defining their target customers according to income, Audi and BM
of The Original Beetle, the expectations off the New Beetle are high. But the greatest strength of the New Beetle is the image that lets you express your identity and individuality in emotional aspects.
Weakness
However, the prices were high compared to the other competing small cars. Also, since the unique design could give the toy-like feeling, consumers might doubt if it’s really driva