History of 7-ELEVEN
1927, started from ice cube industry
1946, shifted into convenience store
1991, taken over to 7-ELEVEN JAPAN
Problems of 7-ELEVEN
Third problem was the means of distribution and control of goods in stock. This is the most terrible problems to 7-ELEVEN. Because…
Second , the stores will sell things only if those products can satisfy the needs of customers
absence of stock
* evaluation of new product
* reduce stock product
3. Composition
- Independent system: hardware devices
- Network system
*Server system: keep and manage data
*Manager system: control buying/sales of product
*Terminal system: sales management
4. Necessity
- to know and meet customer needs
- to supply real-time data based product
controls financially well. Thorough the financial control table, it is well shown how well Nexen tire control their finance.
그림 2 Balance Sheet
Operational Control
In addition to financial control, Nexen Tire has a well qualified ability in operating system. In Nexen Tire, operational controlsystems are designed to ensure that day-to-day actions are consistent with established pla
system. In primary attempt, it was suggested as one of management strategies, but it also worked as an evaluating system. At the end of every year, they all gathered together and reported what they’ve succeeded and failed. In this process, they could make solution and make alternative course of action for future development.
How does the organization manage change?
Nexen Tire Company is kn
SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It conquers the market through the low price products, but at the