Afterwards sales of PB will rise!!
Increase in direct transaction
Possibility of unfair business
1. at least hanaro club shows appropriate sales behavior which matches with purpose of foundation (treating lots of brands : famous producing district brand , eco-friendly brand)
2. Small sized packing tendency of hyper marts estimated to be continuous ( because of small pack
associated with this form of personalized shopping behavior ard also discussed.
Background
Teleshopping is a form of direct-response marketing. It entails a form of direct-to-consumer marketing communication from the marketers, and it draws a direct-to-marketer response from the consumers. This form of marketing communication involves the use of telephone, TV, radio, and Internet venues.
Behavior
Beliefs about CJ O shopping
CJ오쇼핑은 다양한 제품을 판매한다
CJ오쇼핑에는 싼 제품들이 있다
CJ오쇼핑에는 말 잘하는 쇼호스트가 있다
CJ오쇼핑의 방송분위기는 신난다
CJ오쇼핑에는 할인되는 제휴카드가 많다
Attitude toward
CJ O shopping
Behaviors toward CJ O shopping
내가 사고 싶은 제품 판매시간
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosure
2) first mover advantage & rent-seeking behavior
3) deadw
standard.
Futuristic
1. Market objectives
Gain 5% of the market share by October 2010
2. Promotional objective
Increase in brand awareness
15% increase in sales by October 2010.
3. Profitability objective
To achieve a return on the investment of at least 15% by 2010 i
Life style?
When do they purchase?
Current market trend?
What to they need?