the sales of 6 billion dollars. In addition, in the year 1998's Fortune Magazine, it was selected as 29th of the 100 firms with most convenient working conditions.
Besides the facts that have been mentioned about this firm, it has an important history of change which we can learn from. We focused on the changing process of this firm beginning from 1994 to 1999 and tried to analyze it broadly.
Pressures from sellers of substitute Producers
The threat of substitutes to the automotive industry is fairly mild, especially in North American market. In North America, dwelling sites are geographically dispersed except for a few metropolitans such as New York. In addition, not many cities are providing subways in North America since it cost too much considering the number of passengers a
sales management, higher ratios of product rotation and less cost of sales management and operating cost
→ Higher competitiveness
C. Promotion strategy: Continuous leaflet advertisement, raising recognition, advertisement in the same sized format.
Original color of E-Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying events
pressure, it must completely reengineer the Business Model, the Business Process and the strategies in order to respond to this crisis.
The second is the mutual potential of the Web. To a specific industry, the Web can be a critical threat but at the same time, to the innovative firms in the industry, it can be an important tool in gaining a strategic advantage.
Third, the firm constantly w
“What you want” is essential
Clear objectives are key
Cross functional team is a necessity
A good contract requires a lot of data
Create a Shared Vision
Include Effective Performance Measures
Use Performance Incentives and Penalties
Establish Clear Communication Mechanisms
Develop a Clear Contingency Plan and Exit Strategy
Manage People Issues
Terms of the Agreement
Minimum S