Forcing People to Do What You Will Them to Do
Getting People to Think What You Want Them to Think
Getting People to Perceive What You Want Them to Perceive
Getting People to Feel What You Want Them to Feel
마케팅 중심적 개념 : 소비자의 필요에 맞는 제품을 제공하고 거래를 창조하며 교환을 이루어지게 하는 역할을 한다고 봄. 시장의 성격
2) Types of subsidiaries
SamsungC&T is just one part of Samsung. they have put the Trading & Investment Group together with the Engineering & Construction Group on December, 1995. after that, Motor sales operation sold to Samsung Motors in 1998. Transfers Apparel Division to Cheil Industries. Homeplus spun off to from a joint venture with TESCO.SamsungC&T have only two part, Trading & Inve
1. Global management and Strategic Management
Global management is consisted of two factors globalization and localization. Of which we focused on cultural differences of localization and related it with strategic management practices.
2. Purpose and reasons of studying the two case of Samsung-Tesco & Carrefour
We believed that foreign corporations had a more developed strategic management sys
British multinational grocery and general merchandise retailer
3rd largest revenue and 2nd largest profits
Created HomePlus in Korea (second largest retailer)
3376 out of 6351(53.2%) stores are in U.K.
Operates in 13 countries
Began a rapid expansion in the late 1990s into emerging markets (Eastern Europe and Southeast Asia)
-Intensity of rivalry in the retailing industry where
History of Samsung
In 1938, Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoi (삼성상회), a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced noodles itself. The company prospered and Lee moved its head