Samsung Sanghoe founded.
1948. Samsung Mulsan Gongsa estableished.
1951. Samsung Mulsan(present-day Samsung coporation) founded.
1975. Designated as Korea's 1st General Trading Company
1977. Samsung Corporation Co. established.
1995. Merger of SamsungC&T Corporation and Samsung E&C Construction.
1997. Construction group and housing group newly established.
1998. Motor sales
Forcing People to Do What You Will Them to Do
Getting People to Think What You Want Them to Think
Getting People to Perceive What You Want Them to Perceive
Getting People to Feel What You Want Them to Feel
마케팅 중심적 개념 : 소비자의 필요에 맞는 제품을 제공하고 거래를 창조하며 교환을 이루어지게 하는 역할을 한다고 봄. 시장의 성격
Merger and Acquisition in term of Daewoo
2.1 The reason of SYM first bankruptcy
• SSangyong Group's excessive investment in the fields of automobile
In 1988, SSangyong Motors became a major manufacturer after its release of a four-wheel-drive vehicle 'Korando Family'. With the success of the 'Korando Family', SSangyong Motors began technical cooperation with major German automobile m
SAMSUNG & LG
1. 우리나라 기업들의 해외 진출 배경
1) 기존의 시장과 판매망을 유지하면서 제 3국 현지에 진출함으로써 신 수출시장을 개척
2) 생산성에 비해 생산요소 가격이 상대적으로 저렴한 지역에 진출함으로써 생산비의 절감, 제 3국으로 재수출 가능
3) 외국의 선진 기술이나 경영관리 노하우 습
1. Global management and Strategic Management
Global management is consisted of two factors globalization and localization. Of which we focused on cultural differences of localization and related it with strategic management practices.
2. Purpose and reasons of studying the two case of Samsung-Tesco & Carrefour
We believed that foreign corporations had a more developed strategic management sys