PARTⅠ: INTRODUCTION
1. 왜 술인가
술은 기호식품으로서 인간과 가장 오랜 기간 동안 밀접한 관계를 맺어 왔다. 슬픈 일이 있어서, 서로를 위로해 주는 자리에서나 혹은 기쁜 일을 서로 축하해주는 자리에서 술은 항상 우리와 함께 있어 왔다.
“술은 악마의 피다.”라는 영국 속담이 있는가 하면, 불교
The application of vision in emotional marketing : shapes and colors
The shapes and packing of product can devote itself to realize brand-identity and the creation of brand-assets. For instance, Calvin clein's perfume CK-1 has the shape of turning its cap. It devoted its brand-identity to the targeted consumers that it is differentiated from other brands' graceful cap shapes and its moderate pri
These experiences can be helpful in our study
Many believe scent is important in hotel selection
▶ This data is the key basis in proving our hypothesis
More then half showed a POSITIVE approach to scent
(Gender did NOT play a big role in thoughts about scent)
People with experiences of hotels are more POSITIVE to
selecting hotel by scent
scents, oriental medicine shampoo can care scalp, hair and hair root too. So it has utility of preventing hair loss.
Dangimeori is the first brand that forms oriental medicine shampoo category in 1999 and makes overwhelming market-share percentage. Dangimeori was in sharp increase before the new brand Ryu’s launching. Dangimeori is small and medium-sized enterprises, but Ryu is major compan
scent and listen to lovely melodies on the audio system. This is what we think of when we picture a typical café. However, has something special. It offers a ‘well-being’ approach to life.
As you know, humans have five senses: sight, hearing, smell, taste, and touch. In , you can delight all these five. First, your eyes cleared by the presence of many tree. Second, your e