organization called IBM at that time, so it is not fair to say that foreigner's cultural values can represents the Korean's values toward cultures. Also this study was based on a total sample of a hundred thousand participants, and this sample was not evenly distributed. Some nations were studied with samples of several thousand, while others were represented by samples as small as 74 and 80.
Ⅰ. 호텔기업가치
VD는 크게 외부경영환경에서의 가치창출요소와 내부경영환경에서의 가치창출요소로 나눌 수가 있다. 앞에서 살펴본 내용을 토대로 외부적 가치창출요소(EVD: External Value Drivers)를 나타내는 경제적 측면(Economy), 기술적 측면(Technology), 환경적 측면(Environment), 정책적 측면(Politics), 사회
value survey)를 통해 영국인의 기대가치를 알아보고 ‘광고의 기대문화 반영설’ 이라는 가설을 세우고, 기존 ‘광고의 문화 반영설’과 비교함으로써 광고에 기대문화가 반영되지는 여부를 알아보고자 한다. 그리고 미국광고에 나타나지만 미국문화에서 찾을 수 없는 가치를 ‘광고의 기대문화 반영설
value.
- In women's answer
- In men's answer
We can see figure that women choose more distractor B and C of question 5 than other distractor. It shows that women convert housework's salary for high price.
However, in contrast, men choose distractor A and B than other distractor. It shows that men relatively convert housework's salary for low price.
We also can see that women