Introduction
We, Harmony Consulting Group, have started business in the field of Operations Management since 10 years ago. The ultimate mission of HCG is Delivering customer satisfaction. ”We care for our clients' business as our business”.
We are the trusted advisor to clients delivering customized services that solve their facing problems and create competitive advantage for winning the
1. Geographic Characteristics
- Country' name : The Socialist Republic of Vietnam
- Capital : Ha Noi
- Total area : 329,566 Km2
- Climate : subtropical(Northern), tropical(Southern)
- resources : phosphate, coal, manganese, bauxite, chromate, offshore oil resources, forest
- Environment : From May to January, there are season typhoons that occur deluge.
2. Health Status
1) Facilit
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
Quiz 1.
Which of the following is NOT
true custom Koreans do for
the New Year’s Day?
Bow to elder
Gang-gang-sul-rae
Eat Rice-cake soup
Perform an ancestral rite
설 [Sul]
(삼가다)
; It means to be careful since it is
the first day of New Year.
[Sulbim]
Many-colored outer jacket worn by children
on New Year´s Day
Perform an ancestral rite
Visit their
customers are young twenties. In addition to the coffee, the good quality of Gelato and Waffles is satisfying the customers.
SWOT analysis
- Strength
1) Using great quality of coffee beans.
The quality of coffee is driven by the quality of coffee beans used. The reputation of The Coffee Bean & Tea Leaf was obtained from good coffee beans. The Coffee Bean & Tea Leaf was originated from the