Thus, our team decided to study about cosmetic marketinChina. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics marketinChina has been attracting many multinational enterprises. At present, most major multinational brands are available in major cities. These enterprises mainly target at the most developed cities and have been dominating the premium market. Owing to the relative
target country. Facing with problem of the rising obesity rate and increasing in the junk food market, the nation is wanting for something new. Americans' rice consumption is increasing and Americans are looking for healthy food. With these analyses, we believe Hansot will do great job in the U.S. market.
2. Corporation summary
• Brand name : Hansot lunch box
•
in Lotte Mart vary greatly from groceries, clothing, toys, to electronics and many others. Although Lotte Mart was a secondary mover in the market, under its profound vision of maximizing customer satisfaction, it has succeeded in providing excellent services throughout the nation by continuously evolving their ways of sales: currently it operates physical department stores as well as online shop
market wants. Thus, it will grant opportunity for the university to gain better position in the market.
Secondly, the growing preference for engineering colleges from high school students will also process as an opportunity as well as the university's effort for development stated above. These two facts can bring attention to Hanyang University and will serve as a great opportunity
(자