A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
store, E-mart, Shinsegae-mart and so on. And there are several competitors with Shinsegae. They are Hyundai Department Store, Lotte shopping, GS Home shopping, CJ Home shopping and so on.
b. Evaluate the performance of Shinsegae
1) Analysis of common-size income statements (Unit : Won)
When you see I/S of Shinsegae from 2005 to 2008, some parts are remarkable. For example, Sal
aging the society. So people show interest in anti-aging product and this market is broader. Third, further more many customer doesn't buy cosmetic through door-to-door sale. Over 93% of cosmetic are sold through department store and retail outlet. So we need to change sales strategy adjusting this trend. Fourth, Major customer group are change. Now cosmetic industry's main customers are 20s and
Store)라는 소매업이 탄생하게 되었다.
1946년, 점포의 영업시간을 당시로서는 획기적인 일주일 내내 오전 7시에서 오후 11시로 늘리게 되었고, 이를 반영하여 체인점의 명칭을 7-Eleven으로 바꾸었다. 이후 1999년에는 회사 법인명을 Southland Corporation에서 7-Eleven, Inc로 변경하였다.
(2) 세계속의 세븐일레
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a