Self-Driving Car) 등과 혼용되어 사용되고
있습니다. 스마트카는 자동차의 지능화를 통해 운전자의 안전과 편의를 제
공하기 위한 일련의 과정을 포괄하고 있는 보다 상위의 개념
2) 영상 센서(카메라), 3) 자율주행 기록장치(ADR) , 4) V2X 통신 , 5) 고
정밀 디지털 지도, 6) 복합 측위, 7) 스마트 액추에이터, 8)
Strategic Simulations
Summary of Lyft’s Strategy before the Simulations
Long-term driven business goals: Developing self-driving ride-sharing system, increasing market share to 50% by 2020
Branding: A. Social awareness (Standing against Trump’s immigration policy & DACA) B. Supporting community in needs (Blue Cross Blue Shield, American Civil Liberties Union, RoundUp & Donate program)
Inter
open platform strategy in autonomous cars / partnering with autonomous car companies such as nuTonomy, Drive.ai, Waymo (Self-driving car can be the game changer)
Saved up capital funds: $1 billion
Threat
As branding is one of their greatest strengths, even one scandal can damage Lyft’s reputation. Maintaining consistent good impression is both very difficult and costly.
Uber’s recovery
self-driving market - open platform strategy, offering strong brand power and platform to business partners
Market Landscape
Low barrier to entry - it’s not particularly difficult to enter the ride-sharing market, so the potential for competition is abundant.
Uber is currently the industry leader with 65% market share in the US, with additional markets in Canada, Asia and Europe.
Lyft is the #
IoT in Autonomous Car Industry
GROUP 1:
The Origin of IoT in Autonomous Vehicle Industry
The origin of IoT usage within vehicle industry date back in early 1958, where the idea of the self-driving car became prominent (Ninan, Simon, et al). It was not until 1995 during the embedded era that different auto companies started exploring the connectivity aspect of the car and the roads, for instance,