Beauty becomes another asset, power
Concentration on their own interests and habits more
Spending habit of pursuing their own personalities rather than trends
70.3% answered as positive
consistent self-management' 34.7%,
'competent appearance' 27.5%,
'good image' 18.1%,
'expression of personality' 13.3%
'recovery of confidence' 4.9%.
. Summary:
1. Industry overview-- current situation of Korea pizza market
Korea pizza market with Big 3 brands as its center, an intense competition with large numbers of unique and new product was appeared, so that expand the size of Korea pizza industry and ushered in the mature period with 1 trillion won in 2006 .
During the past four decades Pizza Hut has built a reputation for excellence
3. Amazon’s Business Model
We defined Amazon’s business model by analyzing each level of strategy Amazon pursue, and how the company’s structure match its strategy.
(1) The Corporate-level Strategy
Company’s mission statement
According to the case study handout, Amazon’s corporate-level managers believe its mission is to become “Earth’s most customer-centric company, where
TQM(전사적 품질경영)
- TQM : Total Quality Management
- 고객만족, 종업원 참여, 품질의 지속적 개선의 세가지 원칙하에 벤치 마킹 하고, 제품 및 서비스 설계, 공정설계, 구매, 품질보증 등의 문제를 해결하는 품질중심의 전사적인 경영철학과 체계
1.Quality : 경영의 철학
- 고객요구의 기본 내용 : 높은 품질
Integrative Conceptual Framework
During 1940s and 1950s, researchers began to learn about how individuals make decisions concerning health and what determines health behavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recomme