BENIKEA’s background
What is BENIKEA
BENIKEA, which stands for “the Best Night in Korea” is Korea’s first-ever mid-low priced tourist hotel brand. BENIKEA means Korea’s best hotel that offers the very best in rest and relaxation.
With the support of the Ministry of Culture, Sports, and Tourism(MCST), Korea Tourism Organization(KTO) has pushed through with a project promoting BENIKE
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
51. Celler-Kefauver Antimerger Act : This act, passed in 1950, made it illegal in certain circumstances for a firm to merge with another by purchasing its assets. This strengthened the Clayton Act.
셀러-케파버 반합병법 : 1950년에 통과된 법령으로 특정한 상황에서 한 기업이 다른 기업의 자산을 구매하여 합병 하는 것을 불법으로 만들었다. 이것은
concentrated on major players after all. Then, how about buyer’s power? By using this system, company can gather users’ information. Related to reliability, the switching cost is quite high and substantially, the matter of choice is not in their hands. The primary option is done by websites (companies) so it is more possible that the highly recognized services could be chosen. PayPal and Bill
Ⅰ. 서론- 조사 목적 및 사례 선정 이유
1999년까지만 해도 밀폐용기 시장의 독보적인 존재는 “타파웨어”였으며, 저명한 경제잡지인 “포츈”은 타파웨어를 ‘20세기 최고의 상품으로 선정했다. 그로부터 7년이 지난 2006년, 적어도 한국에서 타파웨어는 이제 한물간 용기에 불과하다. 이유는 2001년