Ⅰ. 도입 및 문제제기
중국시장에 비해 국내시장에서의 경쟁력&브랜드 가치가 상대적으로 부족함에 따라 마케팅 전략을 수립해 보고자 함
중국&한국시장에서의 차이
2010년 3000원대였던 Basic House의 주가가 현재가 19000원대로 상승을 했는데, 그 주가 상승요인을 살펴보니 중국시장에서의 급성장으로
Slogan
Make a dream of buying a house
become a reality
&
Be free from sorrow of homeless.
Goal
To reduce housing costs
for ordinary people
Statements
Provide 1.2 million Public Housing
→ account for 10~12% of the whole housing.
Expand national funds for Newtown Project’s infrastructure.
Relieve interest burden of rental deposits for low-income people.
Housing Policy
Firstly, Saenuri Party suggested housing policy by presenting a slogan. It is about ‘make a dream of buying a house becomes a reality & be free from sorrow of homeless’. The ultimate goal is to reduce housing costs for ordinary people. There are three main statements of Saenuri Party’s housing policy. According to them, 1.2 million Public Housing will be provided and accoun
Korea is one of the countries that the population is aging very rapidly. Besides, aging rate of Korea is fastest in the world. But particularly more serious thing is that the level of welfare for the aged has not improved to keep pace with the speed of aging in Korea. Therefore the problems of the aged are appearing seriously and one of those is the elderly suicide. According to a recent statisti
Ⅰ. About CS Entertainment
CS Entertainment is South Korea’s leading entertainment company. For over ten years, CS has been active in music production as well as the recruitment, training, and management of new artists. CS Expertly develops new models for its unique business system, constantly working domestic and international markets
Ⅱ. Stakeholder Typology
There is CS Entertainmen