호텔체인건설의 꿈이 현실화되는 성공신화의 시작은 40년 전으로 거슬러 올라간다. 1963년 가을 파리의 ‘포르트 드 클리시’에 있는 작은 아파트에서 두 청년은 처음 인사를 나눴다. 한 사람은 미국의 MIT대에서 학위를 받고 하버드대에서 재정학을 공부한 뒤 IBM 유럽 파리사무소에 근무하고 있던 31세
3. Strategic Focus and Plan
Vision
Mission
Goal
The company wants to gain the reputation of representative Korea liquor. And their long term goal is that achieving the top 3 of Korea liquor industry
Nonfinancial goals
1. To make the brand power for customer
2. To make product line up which can satisfy customer needs
3. To magnify the
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
programs and actions.
- Attractiveness of beer category under pressure
The image of the sector and products is of key importance in maintaining the license to operate and to grow the beer category in a responsible manner. This is especially relevant in markets where beer sales are under pressure and/or where beer has a less favorable image. As market leader in Europe Heineken will lead the stre