1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
[Article 2]
Japan: long live the elderly!
For several years brands operating on the Japanese market have been facing two challenges: firstly, a persistent economic slump and, secondly, an unprecedented demographic crisis. During the last breakfast-debate organized by the BeautyFull Club, Florence Bernardin, Director of Information et Inspiration, a marketing-intelligence firm specialized in
Senior (age 60 ~) ¥ 1,000
Save 50 couples (two couples in either 50 years or older) ¥ 2,000 / Disabled discount ¥ 1,000 / ¥ 3,000 Premier Screen
3D viewing fee
We encourage you to watch 3D movies you rate the works of other screenings, plus ¥ 300
※ For details, please contact the theater.
Day of each month ★, March 14, 1000 yen a movie!
Wednesdays ★ The Redisudei
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
In this chart, revenue and profit of the duty free shop is comparatively high, and other department’s revenue is also increasing progressively. It can be expected that other department’s revenue and profits will increase highly as a result of customer recognition and stability of business. The business of the duty-free shops will be in good condition by luring Asian tourist. Although Hotel S