5. The Key Success Factors for contrarian marketing.
(Jun Sang Yeo, 2004)
To do the success contrarian marketing, various factors are required. Let’s see these factors, by categorizing two parts: individual side and organizational side.
1) Individual Factors – Four minds
a) True bravery which move to the action
True bravery is trying to boldly act rather than the hypocritic
& Sulloc Division,” the Company is intent on strengthening domestic market competency by expansion into high-functional products in major personal care categories.Chung K. Kim, Jeongsoo Han, Mina Jun, Miyea Kim, Joshua Y. Kim sensational marketing?>, Jaeyong Song, Hyejun Kim 참조
“You alone can make my song take flight.”
“Help me make the music of the night.” ▶31, 32
just a weak human
Seek for true love
Night
Sharpens, heightens each sensation ▶1
Unfurls its splendour ▶4
Darkness
stirs, wakes imagination ▶2
surrender to your darkness ▶9
darkness that you can’t fight ▶17
mind
Let your mind start a journey
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