Ⅰ. 개요
우리나라 정부의 사회복지 지출비용은 매우 적은 수준이어서 70년대 초반의 일본의 수준에도 못 미치며 기타 선진국과는 비교도 되지 않는다고 한다. 일본의 경우도 보건, 주거 등에 대한 정부투자는 매우 취약하고 교육에 투자비육은 서구선진국 수준에 근접하여 우리나라와 비슷한 모습
Others can enter into the same market
Segmentation
Style and Utilization
Customers who want to
express their own personalities
Important car features:
Extensity and Spaciousness
Targeting
Customers b/w 20-30’s
Early Adoptors:
Prefer unique and distinctive
products
Prefer outdoor activities and
popular trends and are not
sensitive to prices
What is ZARA?
Zara is
Spanish clothing and
accessories retailer
In 1980, Zara started
its international expansion
through Porto, Portugal
Zara’s unusual strategy
History of ZARA
1975 First Zara store is opened
by Amancio ortega
1985 Inditex as the head of the Group
1991 Birth of different chains : Pull and Bear,
Massimo
Presenting in 120 countries around the world
Core business - fashion apparel : strong Italian character
Casual - United Colors of Benetton,
Glamour oriented - Sisley,
Leisurewear brand – Playlife
300 designers from all over the world
Engaged in researching new materials
Creating new lines for different targets
from children, men and woment
design and fabric little by little. They usually make one classic item more than 100million. So they can reduce their cost even if they use a high-grade fabric such as cashmere or cotton.
Then HOW did UNIQLO solve the "quality" problems ? People have some fixed ideas that products made in china are low in quality. To break this idea, UNIQLO rebased about 50 standards of checking the quality. If