Ⅱ-3) Sound
Sound Marketing
Sound marketing is also viewed as a leader of the emotional marketing along with color, and scent marketing. It based on character which varies feelings and moves people's heart depending on melody or rhythm.
This is example of sound marketing. In case of store selling the wine, expensive wines are more sold out when they used classic music. Ot
Sensory Marketing – Vision & Schema
Classical Conditioning
Change the importance of product benefit
Celebrity Marketing
Marketing Communication Process
우유를 마신 뒤 생기는 선명한 우유수염자국
시각적인 효과를 통한
사람들의 시선 끌기
농구선수는 대체로
키가 크다는 스키마
NBA선수들을
마케팅에 활용
"
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
amounts of Bizi. And add gluten
∎2nd Test (2010. 4. 16)
sample - 0, 5%, 10%, 15%, 20%, 20%(with gluten)
Tried to change the yeast and add gluten.
One more added sample and the bean-curd dregs plentifully put in and compared texture of gluten added and not added.
*Recipe
0
5%
10%
15%
20%
20%(gluten)
Wheat flour
300
285
270
255
240
240
Bi
분식/외식 브랜드 부분에서 매출 2위, 죽 업계에서 매출 1위
한식브랜드 만족도에서도 큰 만족도를 가짐
압도적 가맹점 수 격차와 인지도 격차를 보임
그러나 2014년 기준, 점포수가 8개 증가에 그치는 등 시장이 포화상태
즉 성숙기 시장에 위치하고 있음
이제는 각 점포의 매출증대를 목표로 해야