3. 실험 재료 및 방법
(1) 실험 설계(experimental design)
실험 옥수수 수염차는 과거 관능평가한 경험이 있는가의 여부에 따라서 선정된 30명의 패널이 검사하며, 3회의 반복실험을 시행한다. 각 시료는 제조사가 다르다.
(2) 관능검사 방법(sensory method)
제조사가 다른 옥수수 수염차에 대하여 맛에 대해서
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
PARTⅠ: INTRODUCTION
1. 왜 술인가
술은 기호식품으로서 인간과 가장 오랜 기간 동안 밀접한 관계를 맺어 왔다. 슬픈 일이 있어서, 서로를 위로해 주는 자리에서나 혹은 기쁜 일을 서로 축하해주는 자리에서 술은 항상 우리와 함께 있어 왔다.
“술은 악마의 피다.”라는 영국 속담이 있는가 하면, 불교
※ HYUNDAI use original music for
the advertisement
Pump to the bass” produced by
DJ Carl Cox
Music make a
dance floor image
and Matching for 20-30’s
young people
It send messages for consumer
“difference with other cars”
HYUNADI just do Advertisement about image
How can we make a promotion for men from
20s to 30s who hav
3. SWOT( strength, weakness, opportunity, threat)
1) Strength
Need to put little effort to memorize daily lives.
Low possibility of making an error or distort when delivering information.
2) Weakness
Private memory could be violated.
It requires high cost to initiate the business.
3) Opportunity
To expand the business into a variety of fields such as medical science.
New business and in