1 Introduction
We're used to take a break or go somewhere for rest. But in Korea, the "leisure" wasn't usual concept for Koreans. Before 70's, we were too busy to have leisure time. But we held the Asian Games in 1986 and Olympic Games in 1988. After that, Leisure became popular and the demand of leisure made a huge increase. And also the law of travel restriction was removed. And increasing dem
Introduction
Let’s see old days
~1970’: There is no
concept of ‘Leisure’ in
many Korean’s head.
1980’: We held two
major sports events. After that, demand of leisure made a huge increase.
2000’: New leisure styles appeared, such as internet games, web-surfing, SNS etc.
Self-development
Means the activity searching personal interests except business.
Including stud
Introduction of Commodore Hotel
1979’s opening in Busan 4 star Hotel
Underground 3 floor, Ground 15 floor 314 room possession
Commodore’s dictionary meaning –
Navy admiralhe ocean city of
Busan guarding Lee Sunsihn- admiral symbolization
Josun period royal palace reappearance Busan only Korean-style Hotel
(중략)
Differentiation Strategy
by Korean-
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
Busan Seomyeon or Nampodong are the main entertainment areas or head out to the beach at Haeundae.
A night out with Koreans is always interesting, usually raucous and often vague. Your glass with never be empty and your arm will ache from constantly clinking other peoples’ glasses and crying ‘Konbae!’ Before you know it you will have made new friends and be croaking in the singing rooms qu