4. Milk market consumer's chracter
Milk is rational and low involvement market
Consumer prefer familiar brand
The main target in advertisement changed
between child and grown-up
5. Milk advertisement comparison selection
Seoul milk
-'The milk that maintain fresh of pasture'(210/500/1000ml)
-For best hygiene pasture management in korea, selected
Seoul milk, Maeil milk, Namyang
milk so called Big 3
To attetion milk market's industry chracters is that each product's brand-power is important. Brand which stored in consumer's memory is go to buying. After all to increase of advertisement, milk marketer need to method to improve brand acknowledgement
4. Milk market consumer's chracter
① Classify milk market To FCB model, it is
consumer's attention.” Because of this, the marketing strategy was effective. And regardless of purpose of the company, that became a big issue, so on online that the Tong-kun chicken's parody cartoon, the Tongkeun chicken's map and the seoul map, etc. Many parodies were spontaneously occurred by the netizen. Therefore, internet includes the kind of the viral marketing In the case of the good p
for a place to date. Although, she is not a big fan of baseball, but in the stadium, they could get rid of their stress by cheering with shout and enjoying the game.
3. Decision making processes
In this part, we're going to handle the way of decision consumers make, the information they use, different brand consumers consider. And the course of usage from acquiring to disposal.
consumer. Also, this interest increase about water, additives, raw material. The age group of soju is distributed evenly and the twenties and thirties are the biggist consumer group. Especially, the twenties received attention and JinRo is making effort that raise brand image, awareness like various event, promotion.
Like this, Jinro maintained first place for few years in fierce competition a