ServiceHighlights
“Enjoy your morning coffee delivered directly by Starbucks”
Morning Coffee Delivery Service
For the orders made by 3:00 am the day before
Delivered by 6:00~8:00am (depending on district)
Ordering method: mobile app, website & in person
Payment method: Starbucks card
Delivered by a coffee truck
“Want something special for breakfast?”
Fresh
Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
1. Overview
1.1 Current situation of LGE Mobile division
LG was one of the powerful mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was the third largest mobile phone manufactures world widely. and there market share was the third so that better than Motorola. Especially their innovative design embedded mobile devices such as PRADA phone and Secret
design to sales
- No production bottle neck
- Reduced carrying cost
Problems / limitations
- Needs own server to offer download
- Has to notify its S/W with lots of cost
- Joins with credit card company
- Lacks of feedback from customers
- Limited producers
App store (digital hub strategy)
finally developer can focus on
developing S/W and lower costs
- Don’t nee
main events or advertisements to get consumer’s attention.
Functionality
1. Menu bar
iTunes store has comfortable menu bar on the top of web page. Menu bar contains Home, App store, Book, Podcast, I tunes U categories and also has many low rank categories. It can be used any pages so consumers can use menu bar anytime whenever they want to get other information in other categories.