Ⅰ. NewService Development
■ 혁신 (Innovation)
• 새로운 것을 창출하는 과정일 뿐만 아니라
• 실제 제품 혹은 결과물일 수도 있다.
★ 서비스업에 있어서는 꼭 새로운 서비스 제품일 필요는 없음 → 기존 서비스에 약간의 변형
• 서비스 혁신 크게 두 가지로 분류 → 급진적 혁신(Radical innovation
services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical
services designed to deliver greater convenience for the elderly
- A value-added network
- aims to increase the customer value of the silver generation
- Thus, form a business model that creates a new profit-structure
Live your life to the fullest
Maximize the last quarter of your life
- The biggest purpose is to bring happiness and satisfaction for
service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
Classifying Service
Classifying Consumer Goods
Product Line
Group of related products that are
physically similar or are intended
for the same market
P
for these 5 questions.
For the first question: a. better application.
b. lower cost of the phone.
c. better design of the phone.
d. better service.
e. better brand’s fame
For the second question: same with the answer of first one.
For the third question: a. application satisfy male.
b. design sa