service can communicate with numerous consumers more effectively than old fashioned 1:1 Q&A board. After SNS, consumer and company can take two-way communication. So consumer can treat company more friendly and closely. Company also shows their information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in SNS demand service improvement to smart-phon
2. Traffic information shouldn’t be used exclusively by a particular person or
organization
Traffic information shouldn’t be used exclusively by a
particular person or organization
Telematics
A wireless communications system designed for the collection and dissemination of information that particularly refers to vehicle-based electronic systems
devices, analyzes and manages gathered information appropriately based on road networks, uses analyzed data for traffic broadcasting, controls and transmits the data to companies and users.
3. Using ICTMedia Servicesin traffic
Automobile navigation industry takes a vital part in developing 21c information society. Automobile navigation technology is a combination of electrics, electronics
1. Location-Based Service Background
1.1. Definition of Location-Based Service
Location-Based services refer to general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life.
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i