.
1.3 Scope of the report
Social Network Service의 특성상 온라인상의 활동내용과 사례를 주요 범주로 설정하였습니다. 특별히 하나의 기업이나 제품을 발굴하여 발표해야하는 과제이지만 교수님과의 상담 후 Social Network Service Marketing이라는 하나의 Marketing을 설정하여 보고서 및 발표를 진행했습니다.
service. Another significant service winner was price. Many students liked to visit main entrance’s restaurants because their price was reasonable. And also, service fastness was a service winner too, because many students had to rush for their lunch and go back to the class faster. Of course, kindness was also a service winner of the restaurants.
The most significant service loser was failure
Service Marketing
☞ Physical evidence
The Russell Model of Affect
많은 사람들이 Unpleasant & Sleep 의 감정을 느낌
? 운전기사의 불친절한 태도
? 난폭한 운전과 거친 언변
? 신용카드 결제 시 드러내는 불쾌함
? 비위생적인 실내
? 고객을 배려하지 않은 시끄러운 음악 (라디오 방송) 등
☞ People
Cycle of Failure
T
services are provided with invested equipments. Therefore, aggressive investments and preoccupying subscribers in early stage will be key factors for determining success or failure.
As this industry has great influence on public welfare, companies in telecommunications are usually under lots of government regulations. It's a noticeable characteristics of this field.
There are three com
Failure in low-wage policy
- Lost the desire to work
- Inefficiency was caused by low-wage
- Made a bad image by low price firm
2) Lost advantage of integrated distribution system
- Hard to run business in small space like Korea
Provide quickly services and products that suit Korean behavior and consciousness of consumption
Get rid of big boxes and run discount stores
Unde