is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing strategies, since they can turn out to be a great failure if customers do not empathize with them. In a sense, neuromarketing, dealing with emotions and subconscious of consumers, encompasses virtually all kinds of marketing trends to come in the future.
Service Marketing
☞ Physical evidence
The Russell Model of Affect
많은 사람들이 Unpleasant & Sleep 의 감정을 느낌
? 운전기사의 불친절한 태도
? 난폭한 운전과 거친 언변
? 신용카드 결제 시 드러내는 불쾌함
? 비위생적인 실내
? 고객을 배려하지 않은 시끄러운 음악 (라디오 방송) 등
☞ People
Cycle of Failure
T
type that utilize goods in broadcasting program and uncover to consumer
Marketing communication action that connect information about brand or product with TV program and make form affirmative brand image to viewer that uncover intentionally
After charge monetary reward from advertiser, action that uncover commercial product or service to consumer who is viewer within movie or TV program
What is the team?
√ A group whose individual efforts results in performance
that is greater than the sum of the individual inputs.
√ Management is looking for positive synergy that will
allow the organizations to increase performance.
√ The extensive use of teams creates the potential
for an organization to generate greater outputs
with no increase in inputs.
Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl