Activities
1) 소매유통 조사 (Retail Measurement Services)
2) 소비자 마케팅 조사 (Customized ResearchServices)
3) 소비자 패널조사 (Consumer Penal Services)
4) 미디어 조사 (Nielsen Media Research)
Analysis Process
Analysis Process
Brand Market trace
Consumer Dynamics
Sales Management
Strategic plan
Globalization
research in a way that the requisite data can be gathered and analyzed to arrive at solution. We will follow the six basic aspects to design our research. They are the purpose of the study, the types of investigation, the extent of researcher interference, the study setting, the unit of analysis, the time horizon of the study.
Purpose of the study: Hypotheses testing
We want to explain the re
services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billion (2009) to $18.3 billion by 2015 with the Compound Annual Growth Rate of 43%. Along with the advancement in mobile technology, research into ways of determi
1. Analyze Enterprise's Service Quality Survey. What information is it trying to gather? What are its research objectives?
설문지를 분석해보면 다음과 같은 항목들로 되어 있다.
-엔터프라이즈 렌트카 회사에 대한 전반적인 만족도
-렌트 과정에 대한 만족도: 예약, 렌트 소요시간, 원하는 스타일과 형태의 차 제공여부, 렌 트
of Agricultures (USDA) Economic ResearchService estimates that diseases caused by E. coli O157:H7 due to consumption of insufficiently cooked ground beef result in US $200 million to $440 million in annual medical costs and productivity losses. In developing countries, diseases caused by parasites such as Taenia solium and Trichinella spiralis constitute a major problem, and together with b