Article Summary
On November 16th, a 7.2 magnitude earthquake hit Turkey
Killed more than 600, injured 4100.
The earthquake destroyed at least 3700 buildings.
More than 500 aftershocks worsened the situation
중략
Journalist Subjectivity
Difficulty of balancing amounts of all articles
why?
Newspapers have criteria
to give major coverage & to feature on the front page
Number
Site 구축전략
▶ Imperial Site 구축 전략
Target층에 Appeal할 수 있는 세련되고,새로운 감각의 Web Site 구축
경쟁사와 차별화 된 가치, 편의, 흥미를 제공하는 Web Site 구축
▶ Imperial Site URL 전략
Imperial을 강력하게 인지시킬 수 있는 URL 확보 필요
Imperial.co.kr
가장 좋은 URL이지만, 패션업체가 선점한 URL -
Topic
Analysis and comparison of Sportswear
(Swimsuit, Golf wear, Outdoor wear)
Suggestions for the improvement of analyzed materials
Reason for Topic
More people look upon well-being as important
=> widespread use of sportswear & generalization of sportswear
Spotlight on Sportswear market qua technical materials
Throughout the semester, specific materials are commonly used in
analysis, and STP, we thought Glaceau Vitamin Water’s current target is too narrow to success in a long term. In order to establish loyal customers and increase their market share, especially in maturity stage, Glaceau Vitamin Water needs to separate segmented group by their needs. We choose four submarkets which are exercise lovers, studious people, health conscious and trendy followers. Among
1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history