CLIP
(Ubiquitous-Cooperated Logistics Information Platform)
Problem : “One way communication”
Solved by : “RFID”
↓
Three Operation System → Integrated information sharing
① Line insert on real time
② Payment on real time
③ Inventory information on real time
④ Expect information about defective products
⑤ Delivery vehicle information
• Because pr
2. Let’s read - Cinderella and Fiona
Both Cinderella and Fiona are princesses in fairy tales, but they are very different.
Cinderella, a poor orphan, is saved by Prince Charming, who is looking for a girl to marry. Cinderella accepts her fate passively and waits for the handsome prince to come to her rescue. Moreover, she does not earn her reward; it is given to her by a fairy godmother.
이제 마케팅 다음으로 현대자동차의 산업공학적 성공 사례에 대해 살펴보겠습니다.
현대 자동차는 u-cllp을 통해 전반적인 생산 물류 시스템의 성공적인 개선을 이루었습니다.
U-Clip은 E-jit, RIPS, TCS를 통합하여 칭하는 말입니다.
E-jit은 기존의 JIT 방식에 전자적인 방식을 통합한 방식입니다.
자세한
Quick concession
Eliminate the chance of discussing on initial offer
Intimidation
Threats counter party when they lack of strong BATNA.
Mistake 1
Fail to formulate effective negotiation strategy
Mistake 2
Fail to encounter Gekko’s tactics
Mistake 3
Fail to shift the negotiation into integrative one
→ only focus on one issue(share price)
→ competitive negotiati
2) Publicity/Public Relations
◎ Movies + Message Appeals
- In year 2005, a decent action fantasy movie, 「Constantine」was released and has drew heavy attention not only for its high level of entertainment, but also for making significant contribution to alert heavy smokers the danger of tobacco. It is considered to be one of the successful examples of using the 「fear appeal」 when deliv