Car Sharing Service 정의
: 차량을 예약하고 자신의 위치와 가까운 주차장 가기!!
차를 빌린 후 다 썼으면 반납하는 제도!!
공유경제에 기반한 신개념 Business Model
: 부동산의 공유경제가 Airbnb라고 하면
자동차의 공유경제는 바로 Car Sharing
share the story and notify(twit) friends.
Of all social network services in the web, we chosen the twitter. Because the twitter is fastest-growing service. Also twitter provides various open APIs. Futhermore, we will make the platform-independent system for all smart phone users can enjoy our program freely.
1.1. background
1.1.1. web 2.0
Web1.0 is a set of simple web site. on the o
LTE 환경에 특화된 서비스를 살리는 것이 핵심“
- 김대웅, SK텔레콤 홍보팀
Own strength analysis
The Largest Market Share
-SKT – 50.2% / KT – 30.5% / LGT – 19.3%
Existing Media Contents Infra
-IP TV, Nate, TicToc, T Cloud, etc.
High Quality Services – Creates Trust
SKT Members Point Service
-useful inducement
Product
Differentiated function, and service
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their inform