SPA?
-Specialty store retailer of Private label Apparel
-The Entire Clothes-making process
(procurement of materials, product planning, development and manufacture)
Ex) UNIQLO, ZARA, H&M, Mango
ENTRY MODE
-Joint Venture
Doing Marketing and distribution in Korea Market
Lotte shopping Co. LTD(49%)
+
Fast Retailing (51%)
→FRL KOREA
Powerful distribution channel
Reducing