C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three
The earning structure of non-Korean banks and the Korean banks' problem
Ⅰ. The earning structure of Korean banks and problem
After financial crisis Korean banks have made many changes to clear off their unreliability by M&A and restructuring. Now Korean banks are about to face with new rule, which called Capital Market Consolidation Act, This rule might change the whole financial system
*well-established distribution & A/S Infra.
LG branch retail store
LG E-shop(online shopping mall)
*Reliable brand image of LG
LG is well known for high
technical skills & safety
*Cheaper than competitors' price
Chun Eunbong Model (ShinMin Ah) Look’s Cool!
Han Saram THe price is low compared with SamSung
Strategy of GIORDANO
Identify brand image with celebrities
Stimulate the customers’ purchasing desire
Let customers know its products
Little effect for high cost
Not proper for GIORDANO in current status
More rational customers
Needs for Distinctiveness
GIORDANO = ShinMin a ( X )
GIORDANO = Something only “GIORDANO” ( O )
Confusing customers by changing celebrities
shin@samsung.com)
담당자 : 인사그룹 민성기 주임(sungkee.min@samsung.com)
식음기획 / 외식FM기획 / Global Sourcing / 마케팅기획
국내외 석/박사 및 MBA 또는 국내외 선진사 3년 이상 경력자
해외 근무 경험자 및 외국어 가능자 우대 (영어, 스페인어, 러시아어, 중국어등)
채용절차 및 방법
삼성 Welstory (웰스토리)
삼성웰