shops improved their own existing merits providing custom fitting service as well as experiences to try and inspect demo models. Particularly, core golfers were attracted to the custom fitting stores. The golfers could choose a light-weighted clubface or a shaft that is inch longer; whatever that fits the customers’ characteristics such as swings and handicaps. While online shops focused on com
shopping behavior questions to target, we have found out the following characteristics. First, they tend to do a lot of research before shopping. Second, once they build a brand loyalty toward a certain brand, they repeatedly shop at the same brand store. And last but important, brand image is the most important factor when they shop.
After gathering the results from the survey, we chose thr
shopping
In so far, the background information on which WizWid was created and detailed data about its segmentation, targeting, and pricing were explained. Now let us draw the attention to more specific aspects of WizWid and especially to the positive and negative sides it faces because of its business characteristics.
As mentioned earlier, WizWid is an importing agency as well as an online sho
shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You can change your image only when you change your body, skin, and fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Es
Characteristics
3. Please write your opinion about ZARA freely.
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1. Have you ever bought clothes at ZARA? (If you haven’t, please start from #7)
1) Yes 2) No
Brand Experience (to test correlation bw BE and price)
2. Please indicate how many times you shop at ZARA (per month):
1) 0 2) 1-2 3) 3-4 4) over 5
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