The main subject (2)
- d&shop analysis
- d&shop distribution information system
- d&shop 5C
- d&shop SWOT analysis
- d&shop competitor analysis
3. Conclusion
- Market trends and prospect of d&shop
- Future of d&shop
Company selected reason
Daum Communication is a comprehensive online shopping mall operated by the following 'D & SHOP' customer satisfaction for th
▶Competition Analysis
Brand Fashion Shopping Mall 群
Bench Marking for halfclub.com
데코 (www.deco.co.kr )
20대 중 후반의 직장여성
Basic Style 의 세련된 캐리어 우먼을 위한 중고가 패션
Off-line 매장을 지원하는 형태의 Shopping Mall 운영
On-line Catalogue 의 형태로 Fashion 정보 제공
9월1일 데코 쇼핑몰 리뉴얼 오픈
SWOT 분석
On/Off 메체간 마케팅 시너지 발현
CJ 그룹 인프라를 통한 다각적 홍보기대
CJ 그룹의 대외이미지
후발주자로서 기회비용 최소화 가능
멀티 미디어 컨텐츠 보유
CJ GLS의 물류 이용
전체 회원중 65%가 여성
경쟁사 대비 매출 차이 심화
경쟁사 대비 빈약한 컨텐츠
회원수의 절대적
2. 세경’s window shopping
In this part, I want to pay attention to exposure, attention, and perceiving when 세경 is going shopping. After 세경 gets a free day from 현경, she goes to the shopping mall to buy a 신애’s schools back. 세경 is looking around the mall just for window shopping. There are so many products are displayed as many as 세경 is busy to see all things. When she
shopping mall in Korea. People recognize WizWid as the most luxurious and trustful online shopping mall by the first mover advantages. This graph represents over 80% of total visit is direct visit. It presents many customers believe WizWid’s brand image under first mover advantage recognition.
3. WizWid and Online shopping
In so far, the background information on which WizWid was created an